WRITER & MARKETING STRATEGIST
Blog content strategy and creation
A simple — but artful — combination of high-opportunity topics + high-value articles designed to attract the right people, and turn those views into sign-ups.
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While managing content strategy at Switcher, in just one quarter we saw a year-over-year increase of 11,000 clicks and 1.6 million impressions. Our average position jumped from 28.7 to 19.8.
This section highlights a few samples of high-ranking articles that get great engagement:
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"Why Are Video Creators Leaving YouTube?"
"Top Ten Video Marketing Trends 2024​"
"16 Best Live Streaming Apps in 2024​"
"The Ultimate Guide to Video Marketing Analytics"​
"From the ever-changing algorithm to creator burnout, exploring the factors that explain why video creators are leaving YouTube."
Google: #1 result and inclusion in AI overview.
"From evolving customer behavior to emerging technologies, check out what experts are calling the top ten video marketing trends of 2024."
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Google: #1 result and featured snippet.
"We’ve sorted through the options and compiled a definitive list of the best free and paid live streaming apps you should consider in 2024."
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Google: front-page ranking and inclusion in the AI overview.
"This ultimate guide to video marketing analytics will cover the basics — what different metrics mean and how to use them — plus recommendations for analytics tools."
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Google: #1 ranking.
Articles
Here are just a few sample articles from the many I've written and edited over my career!
From business storytelling and PR pieces, to highly optimized SaaS articles — long-form strategy and content writing are some my favorite projects.
Switcher, Inc.
What you need to know about using AI tools in content creation: From the best AI tools for writing, design, and video to best practices for incorporating AI into your creative process.
Switcher, Inc.
A step-by-step guide for launching your own podcast, including valuable tools for video podcasting.
House of Ruth
Established in 1986, Glade House in Louisville was the first group home for people with HIV/AIDS in the region.
Door Store & Windows
A substantial remodel can completely change the look and feel of a home. With a lengthy project it can feel like one big decision after another, but don’t overlook or underestimate small details!
Switcher, Inc.
From the ever-changing algorithm to creator burnout, we're exploring the factors that explain why video creators are leaving YouTube.
Switcher, Inc.
We’ve sorted through the options and compiled a definitive list of the best free and paid live streaming apps you should consider in 2024.
House of Ruth
House of Ruth supports people in our community who are HIV/AIDS-positive, through a spectrum of services.
AN Roth Co.
A.N. Roth Company has been a family owned Louisville business since 1866. Throughout our five-generation history, our commitment to excellent service for the people of Louisville has remained a constant.
