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Maddie Tong

Louisville, Kentucky

About Me

Writer and strategist driving impactful digital marketing initiatives. Passionate about storytelling and the intersection of writing and visual design. Innovative and data-driven, with a knack for creating high-quality and effective content across diverse formats.

Expertise

  • Content creation and writing

  • Marketing strategy and campaign management

  • SEO, analytics, and content optimization

  • Content management systems

  • Social media management and content creation

  • Nonprofit communications and fundraising 

Professional Experience

Oh Hi Marketing, LLC

Co-Founder

September 2024-Present

OhHiMarketing.com​

Writer, content creator, marketing consultant

2015–Present

  • Offers strategic insight and planning for marketing, product, and development content.

  • Writes SEO-rich articles, development pieces that drive donations, social media content that encourages growth, and more. 

  • Drives engagement by animating social channels with powerful storytelling and unique creative content.

Switcher, Inc.

Content Strategy Manager

August 2022–September 2024

  • Managed the content marketing initiatives for a growth-oriented tech startup: Planning, producing, measuring, and optimizing content pieces across channels to reach thousands of new users and drive trials.

  • Led a high-performing team of internal and external content creators.

  • Collaborated with SEO experts to supercharge web traffic, boost site rankings, and improve overall site performance.

  • Partnered with paid marketing experts to enhance ad and landing page performance, measure outcomes, decrease CPA, and increase product trials.

  • Developed and maintained brand and style guidelines.

  • Collaborated across teams and levels to develop and implement new market positioning, brand voice, and style guide after a directional shift.

Copywriter

June 2021–August 2022

  • Wrote and edited a range of content and copy for a tech startup. Written pieces included landing pages, blog posts, app store listings, social media posts, video scripts, sales enablement materials, paid advertising, and press releases.

  • Consulted with product teams on UX, microcopy, naming conventions, and product flows. Conducted user testing to determine effective content.

  • Collaborated with SEO and video experts to create effective, cohesive marketing content.

QtheAgency

Content Specialist

2019–2021

  • Exercised voice and tone by producing quality, on-brand written content for agency clients: from blog posts to ad copy and everything in between. 

  • Crafted compelling articles and authentic testimonials through thoughtful interviews with clients.

  • Collaborated with internal teams to manage workflow and prioritize jobs. Ensured that clients were happy and received deliverables on time. 

  • Garnered exposure and earned media by writing and pitching PR stories to local and national publications.

  • Managed social media accounts — including content and design — for multiple agency clients.

KMAC Museum

Communications Manager

2018–2019

  • Managed and produced content for all marketing and externally facing communications, including website, social, digital, and print media, emails, press releases, physical mailers, and solicitations.

  • Animated five social media channels with engaging, experimental, and on-brand content.  

  • Managed department budget.

  • Worked with local print media, radio stations, and television stations to ensure quality earned media. 

  • Designed social media graphics, digital ads, signs, and mailers; worked with an external design firm to design more complex pieces.

Kentucky Science Center

Digital Media Coordinator

2016–2018

  • Maintained brand by writing and editing all copy, including website content, social media posts, digital and print marketing pieces, email blasts, and press releases.

  • Managed social media channels: Creating content, engaging with users, and growing followers.

  • Monitored and learned from analytics for digital media and ad performance. 

  • Transformed the organization’s online presence by managing a year-long website redesign in collaboration with an external agency.

Education

University of Louisville

Bachelor of Arts in Philosophy

magna cum laude

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Bachelor of Arts in English

magna cum laude

Code Louisville

  • User Experience (UX) Design

  • Python for Data

  • Front End Web Development

HubSpot Academy

  • Content Marketing 

  • Search Engine Optimization (SEO)

  • Social Media Marketing

Udemy

Microcopy & UX Writing

Tools and Technology

Braze, Canva, Constant Contact, CSS, Figma, Frame.io, Google Analytics, Hootsuite, HTML, Hubspot, JavaScript, Later, Mailchimp, Meltwater, SEMrush, Shortcut, Slack, Sprout Social, Squarespace, SQL, Trello, Wix, Wordpress.

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