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Social media

Strategy, graphics design, copywriting, video creation, community engagement.

House of Ruth

Freelance | 2021–2022

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Key goals:

  • Animating social channels

  • Building awareness about services 

  • Boosting event attendance

  • Driving website traffic 

AN Roth Co.

Agency client | 2019–2021

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Key goals:

  • Engaging community

  • Positioning as thought leader

  • Building social proof 

  • Driving website traffic 

Balance Holistic Salon

Freelance | 2020–2022

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Key goals:

  • Growing customer base

  • Building social proof 

  • Raising awareness of offerings

  • Reputation management

KMAC Museum

Fulltime | 2018–2019

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Key goals:

  • Engage local community

  • Build awareness about museum exhibits and gift shop

  • Animating social media channels for the KMAC Museum attraction, and the yearly KMAC Couture fundraising event

Kentucky Science Center

Fulltime | 2016–2018

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Key goals:

  • Engage local community

  • Build awareness about museum exhibits

  • Drive event attendance

  • Demonstrate value of membership program

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